How NEPA Works Drives Organic Growth For
Wholesale
How NEPA Works Drives Organic Growth For
NEPA Wholesale
Project Overview
An e-commerce wholesale brand partnered with NEPA Works to strengthen organic visibility, attract
qualified wholesale buyers and build sustainable SEO growth. Despite login-wall restrictions that limited
Google crawling, the campaign focused on technical SEO, topical mapping, keyword optimization,
content improvement, internal linking, and performance tracking. The SEO campaign delivered 21K
clicks, 3.7M impressions, 82.65% organic session growth, and 29.58% user growth, showing stronger reach,
search visibility, and engagement.
Project Overview
An e-commerce wholesale brand partnered with NEPA Works to strengthen organic visibility, attract qualified wholesale buyers and build sustainable SEO growth. Despite login-wall restrictions that limited Google crawling, the campaign focused on technical SEO, topical mapping, keyword optimization, content improvement, internal linking, and performance tracking. The SEO campaign delivered 21K clicks, 3.7M impressions, 82.65% organic session growth, and 29.58% user growth, showing stronger reach, search visibility, and engagement.
The Challenges
✔ Increase organic clicks and impressions from Google Search.
✔ Increase qualified organic traffic to product and category pages.
✔ Strengthen website engagement and user activity.
✔ Improve content relevance for wholesale buyer intent.
✔ Build a stronger SEO foundation for long-term growth.
✔ Overcome login-wall restrictions, as many important website pages were not easily crawlable by Google.
Our Strategy
Technical SEO Foundation
NEPA Works improved crawlability, indexation, page performance, metadata, and mobile usability to help search engines better understand accessible pages.
Topical Map Strategy
A structured topical map was built around wholesale products, buyer intent, and related search topics to strengthen topical authority.
Keyword and Content Optimization
The strategy targeted high-intent wholesale keywords, product searches, and category-level terms to attract qualified buyers from organic search.
Authoritative Backlinking
Trusted local backlinks were secured to strengthen domain authority, increase search trust, and support long-term organic visibility.
Data-Driven SEO Monitoring
Google Search Console, GA4, and SEO tools were used to track performance and refine the SEO strategy based on real data.
The Results
Impressions and Clicks
Acquisition overview
Organic Traffic Acquisition
Engagement overview
Key Event
Deep Dive into Performance
Backlink & Authority
We proactively disavowed toxic links (29% spam score) and built high-quality ones, resulting in a 25% increase in authoritative backlinks.
AI & LLM Visibility
Our content was optimized for the future of search. We saw significant visibility boosts in AI Overviews and LLM platforms like Perplexity.ai (+70.97%) and ChatGPT (+42.37%).
User Engagement
The dramatic reduction in bounce rate and increase in engagement time prove we successfully matched user intent, making the site more sticky and valuable.
Technologies Used
The SEO strategy was supported by industry-standard tools, including:
The Impact
Stronger Organic Growth
NEPA Works helped the e-commerce wholesale brand build a reliable organic growth channel by improving search visibility, qualified traffic, and user acquisition.
Higher Brand Reach
Impressions grew from 601K to 3.7M, helping the brand reach more buyers searching for wholesale products and trusted suppliers online.
Better Website Engagement
Growth in organic sessions, engaged sessions, users, and events showed that the website attracted and engaged more relevant wholesale visitors after SEO work.
Stronger Topical Authority
Keyword-focused content and topic clustering improved relevance across wholesale search areas, strengthening semantic SEO authority overall.
Long-Term SEO Foundation
The campaign built a scalable SEO foundation for future product expansion, category growth, content development, and stronger buyer acquisition.
